Amazon, Goodreads, and eBook giveaways

Now that readers and authors have had some time to come to terms with the news of Amazon’s acquisition of Goodreads, I’ve been thinking of ways this turn of events could end up benefiting both readers and authors. One idea seems like a no-brainer: eBook giveaways.

It’s no secret that GoodReads giveaways are a useful tool in the publishers toolbox. It’s a proven method for getting attention and finding new readers, for big publishers and indie publishers alike. But currently, if you’re an author focusing on digital releases and you don’t have any physical books to offer, GoodReads giveaways aren’t available. They only allow physical books.

With Amazon at the helm, this could change. That would be a very welcome change for indie publishers who aren’t quite ready to take the paper book plunge. Amazon could even build in a system that helps authors promote their KDP free days, which could be a powerful new tool to help self-publishers get exposure.

I’m also hoping that the GoodReads acquisition leads to some integration between Amazon sales pages and GoodReads ads. Right now, I can only track clicks on my GoodReads ads, but if I could tell exactly how many sales were coming from those ads I’d have extremely useful information to help me shape my ad campaigns.

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